Blue Ursa Major Forest Water Hyaluronic Serum bottle and carton on a white background

Forest Water Hyaluronic Serum

HYDRATE + PLUMP

4.7
Rated 4.7 out of 5 stars
4.7 Stars (392 Reviews)

A thirst-quenching serum that hydrates deeply to help skin look plump and firm.

30 mL| 1 FL OZ

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Free shipping over $40

Free shipping over $40

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Free & easy returns

Love It Guarantee

Love It Guarantee

Blue Ursa Major Forest Water Hyaluronic Serum bottle on a white background
Forest Water Hyaluronic Serum

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Two skincare products, a Forest Water Serum and Golden Hour Recovery Cream cream, from the brand Ursa Major on a white background.
Stay Hydrated Bundle

4.5
Rated 4.5 out of 5 stars
4.5 Stars (7,152 Reviews)

After 15 years in the beauty world, I was fed up. Toxic ingredients, false promises, and over-priced products. So we moved to Vermont and started Ursa Major: skincare that uses clean, forest-infused ingredients for real results, without all the BS of traditional beauty.

Emily Ursa Major Co-Founder
Emily

Deep-rooted hydration

Hyaluronic Acid and forest-found ingredients instantly replenish thirsty skin with deep, lasting hydration

Plump, juicy skin

Clinically proven to support noticeably plumper skin for a complexion that looks and feels more hydrated.

Firms and smoothes

Powerful plant actives help skin look firm and smooth, improving the appearance of fine lines.

Truly refreshing

Layers effortlessly under other skincare with a nearly weightless finish and subtle, grounding aroma.

Deeply hydrating
Deeply hydrating
Helps skin look plumper
Helps skin look plumper
Helps skin look firmer
Helps skin look firmer
Clean ingredients
Clean ingredients
Certified Plastic Negative
Certified Plastic Negative
Vegan &  cruelty-free
Vegan & cruelty-free
Key Ingredients

Pure, Powerful Ingredients

No sulfates. No parabens. No synthetic fragrances. Just pure, powerful ingredients your skin will thank you for.

  • Hyaluronic Acid

    Hydrates and plumps skin’s appearance by helping it attract and hold onto water

  • Lupine Peptides

    Support and replenish the skin barrier while firming the look of fine lines

  • Tremella Mushroom

    Holds up to 500x its weight in water, helping skin stay hydrated and nourished

  • Beech Tree Extract

    Deeply hydrates skin and helps it lock in moisture

  • Sequoia Leaf Extract

    Helps hydrate and firm skin’s appearance; known to contain antioxidants

Full Ingredients

How To Use

Massage 1-2 pumps into clean skin morning & night before applying a moisturizer.

Pro Tip: Mix a pump with your moisturizer or another serum for an extra boost of hydration.

Aroma

A soft, grounding aroma with warm, woodsy notes of Fir, Birch and Bergamot.

Carton + Carton Liner: Recycle in your curbside bin.

Glass Bottle: Rinse and recycle in your curbside bin.

Pump: Rinse and drop off at your nearest specialty recycler—we recommend a Pact collection bin.

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“[A] tall drink of water for my skin. I can feel the hydration immediately.”

Mary E. W.

“...super refreshing. Really does feel like they tapped some kind of magical forest dew.”

Robert

“Feels so hydrating and seems to make the fine lines around my mouth less noticeable immediately...”

Lindsay K.

“Supple skin is real! This absorbs really well and has really improved the texture and bounce of my skin!”

Maria

“This serum is ultra-hydrating and absorbs quickly. My skin feels so soft after application and it really seems to plump my lines.”

Karen P.

FAQs

What is Hyaluronic Acid?  

Hyaluronic Acid is a powerful hydrator that works by attracting water into your skin. It can hold up to 1,000x its own weight in water, making it incredibly effective at restoring moisture, so skin looks plump and replenished.

Is this the serum for me?  

Whether you use one, two, or all four of our serums is totally up to you and your skin needs!

Forest Water Hyaluronic Serum is our go-to for deep hydration. It plumps skin, helping it appear firmer with fewer visible fine lines.

Mountain Glow Serum is our go-to for an instant dewy boost. It restores moisture and supports collagen & barrier health, so skin looks youthful and firm.

Brighten Up Vitamin C Serum is our go-to for brightening dull-looking skin. It targets stubborn dark spots and uneven texture and tone.

Lunar Bloom Retinal Serum (for PM use only) is our go-to for dialing back the look of fine lines & wrinkles by promoting collagen production and skin renewal.

Still need some help making a decision? Check out our Serum Quiz or send us a message.

How and when do I use this product?  

For best results, apply 1–2 pumps to clean, slightly damp skin. Use morning, night, or both—following with your favorite moisturizer to help seal in hydration.

Is this safe for sensitive skin?  

Though not tested for sensitive skin, we have designed our products to work for a variety of skin types and have heard awesome feedback from folks with sensitive, reactive skin. If you have extra-sensitive skin, we might recommend a patch test on the inner wrist before applying to the full face for extra precaution.

Is this product pregnancy-safe?  

Forest Water Hyaluronic Serum does not contain any ingredients that are commonly avoided during pregnancy, like vitamin A or high doses (+2%) of salicylic acid. That said, we always recommend checking in with your healthcare provider about ingredient lists and any new products during pregnancy.

Can I use this around my eyes?  

While the product is formulated with gentle ingredients suitable for most skin types, we recommend applying it around the eye area carefully, avoiding direct contact with your eyes, eyelids, and immediate eye contour. If you have extra-sensitive skin, we suggest performing a patch test on the inner wrist before applying to the full face for extra precaution.

Does this contain fragrance?  

Forest Water has a subtle, woodsy aroma that comes entirely from real plant extracts—never synthetic fragrances.

What if I don’t love it?  

We totally understand that skincare is not one-size-fits-all and that everyone’s skin is unique. If you are not satisfied with your Ursa Major products, you may return your product for a full refund or store credit within 30 days of receiving your order.

Do you offer free shipping?  

We happily offer free standard shipping via DHL/USPS for all domestic orders $40+ placed on our website. Orders below $40 will ship via DHL/USPS for a flat $7 fee. 

How do I start a return?  

Super easy! Just head on over to our Returns Portal, where you’ll just need your order number (the one starting with UM) and your email address or zip code to get started.

MADE FOR SKIN AND SPIRIT

The Ursa Major Difference

Powerful, forest-infused formulas

Powerful, forest-infused formulas

Our pristine ingredients are tapped straight from the forest, with proven benefits to deliver maximum efficacy.
Clean, healthy ingredients

Clean, healthy ingredients

No harsh chemicals or hidden junk—just safe, quality ingredients that meet our (and your) sky-high standards.
Sublime experience

Sublime experience

From lightweight textures to subtle (never synthetic) aromas, every product is a treat for your skin—and your senses.
Love It Guarantee

Love It Guarantee

If you don’t love your experience within 30 days of receiving our products, we’ll offer you a full refund or exchange.

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Stay Hydrated Bundle

Hydrate and lock in lasting moisture.
4.5
Rated 4.5 out of 5 stars
4.5 Stars (7,152 Reviews)
2 items

Forest Water Hyaluronic Serum Reviews

4.7
Rated 4.7 out of 5 stars
Based on 392 reviews
392 reviews
  • Sue R.
    Verified Buyer
    I recommend this product
    AGE RANGE 50's+
    SKIN TYPE Dry
    SKIN CONCERN Dryness
    Rated 5 out of 5 stars
    8/12/26
    Second Purchase

    At 60 I am often asked what skin care products I use, I use several UM products. This one makes my skin feel silky, soft and moisturized.

  • Sheryl B.
    Verified Buyer
    I recommend this product
    AGE RANGE 50's+
    SKIN TYPE Sensitive
    SKIN CONCERN Fine Lines
    Rated 5 out of 5 stars
    8/10/26
    Love the forest water serum

    I’m a fan of this product. It hydrates without feeling heavy on the skin. Scent is light and pleasant.

  • Will C.
    Verified Buyer
    I recommend this product
    AGE RANGE 40's
    SKIN TYPE Dry
    Rated 5 out of 5 stars
    8/9/26
    Love it

    Love it

  • Lisa P.
    Verified Buyer
    I recommend this product
    AGE RANGE 50's+
    SKIN TYPE Combo
    SKIN CONCERN Fine Lines
    Rated 5 out of 5 stars
    7/12/26
    Forest Water Serum

    I LOVE this serum. It is very hydrating, goes on smooth, has a wonderful subtle scent, dries quickly and leaves my face looking refreshed as soon as I put it on. I have used many serums over the years but THIS one is my favorite!! Highly recommend!!

  • Lynn B.
    Verified Buyer
    I recommend this product
    AGE RANGE 50's+
    SKIN TYPE Balanced
    SKIN CONCERN Fine Lines
    Rated 5 out of 5 stars
    6/14/26
    Hyaluronic Serum

    I use it every morning and night. It helps minimize my wrinkles.