Ursa Major Sunny Start Eye Serum with packaging on a white background

Sunny Start Eye Serum

TIGHTEN + BRIGHTEN

4.3
Rated 4.3 out of 5 stars
4.3 Stars (159 Reviews)

An espresso shot for tired eyes, our new serum is clinically shown to help you look more awake—improving the look of fine lines, dark circles, and under-eye puffiness from the first use.

15 mL| 0.5 FL OZ

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Free shipping over $40

Free shipping over $40

Free & easy returns

Free & easy returns

Love It Guarantee

Love It Guarantee

Ursa Major Sunny Start Eye Serum bottle on a white background
Sunny Start Eye Serum

After 15 years in the beauty world, I was fed up. Toxic ingredients, false promises, and over-priced products. So we moved to Vermont and started Ursa Major: skincare that uses clean, forest-infused ingredients for real results, without all the BS of traditional beauty.

Emily• Ursa Major Co-Founder
Emily

Targets fine lines

Packed with plant peptides that firm and tighten skin to help smooth the appearance of fine lines and wrinkles around the eye.

De-puffs in a blink

This cooling gel serum is full of skin-energizing actives that help to visibly improve the appearance of under-eye puffiness.

Brightens under-eyes

A blend of brightening botanicals—like Wild Gentian and Vitamin C—helps dial back the look of dark circles with every use.

Instantly hydrates

Proven to hydrate as soon as it’s applied, refreshing eyes on the spot so they appear more awake (even before coffee).

Eases the look of fine lines
Eases the look of fine lines
Targets puffiness & dark circles
Targets puffiness & dark circles
Instantly hydrates
Instantly hydrates
Clean ingredients
Clean ingredients
Certified Plastic Negative
Certified Plastic Negative
Vegan &  cruelty-free
Vegan & cruelty-free
Key Ingredients

Pure, Powerful, Refreshing

No sulfates. No parabens. No synthetic fragrances. Just a delightfully effective assortment of clean, forest-infused ingredients, formulated for maximum efficacy and a sublime experience.

  • Cedar Peptides

    Boost elasticity,
firming and tightening skin around the eyes

  • Ash Tree Bark

    Instantly de-puffs to support a “fully awake” appearance

  • Vitamin C

    Brightens and smoothes the appearance of the eye area

  • Wild Gentian + Cedar Bark

    Visibly improve the appearance of stubborn dark circles

  • Sandalwood

    Supports firmer, tighter-looking skin around the eyes

  • Caffeine

    Reduces puffiness around the eye area

Full Ingredients

IN A CONSUMER PERCEPTION TEST
95%agreed it instantly hydrated eyes*
90%agreed they looked more awake after one use*
87%agreed it instantly tightened the skin around the eyes*

*In a blind study on 31 women (ages 30-68), participants reporting the following results 15 minutes after one use.

How To Use

Gently tap onto under-eyes and along the orbital bone, avoiding direct contact with the inner eye. Use AM or anytime you need an instant wake-up call.

Aroma

Sunny Start Eye Serum is unscented.

Carton + Carton Liner: Recycle in your curbside bin.

Glass Bottle: Rinse and recycle in your curbside bin.

Pump: Rinse and drop off at your nearest specialty recycler—we recommend a Pact collection bin.

Carousel displaying customer reviews

“...it brightened and smoothed the under-eye area and made my dark eye coloration less noticeable.”

Heather C.

“This serum absorbs like a dream. I’m seeing less under-eye puffiness and feeling silkier skin.”

Meg S.

“It has the lightest, most amazing texture and my eyes were brighter immediately after I used it.”

Danny P.

“Great eye serum! I’ve noticed a reduction in the tiny little lines around my eyes after using twice a day for a week.”

Christine M.

“Can see the difference! Really noticed a firming effect after about a week of morning and nightly use.”

Jillian P.

FAQs

Is this the eye treatment for me?  

Sunny Start Eye Serum is a lightweight gel serum that de-puffs, tightens, and brightens tired, puffy eyes. Best for AM use, it’s a great choice for those dealing with dark circles, puffiness, or loss of firmness.

If you’re dealing with dryness that’s making fine lines appear more noticeable, our Forest Alchemy Eye Cream is a richer, more restorative choice. It delivers deeper moisture while helping smooth the look of fine lines, making it an ideal choice as a nightly step.

How and when do I use this product?  

For best results, gently tap a small amount onto skin surrounding the eyes each morning or at any time you need an instant wake-up call.

Is this product safe for sensitive skin?  

Though not clinically tested for use on sensitive skin, we formulated Sunny Start Eye Serum to be gentle enough for daily use on the delicate eye area, and have heard awesome feedback from folks with sensitive or reactive skin. If you have highly sensitive skin we might recommend a patch test on the inner wrist before applying around the eyes for extra precaution.

Is this product pregnancy-safe?  

Sunny Start Eye Serum does not contain any ingredients that are commonly avoided during pregnancy, like vitamin A or high doses of salicylic acid (+2%). That said, we always recommend checking in with your healthcare provider about ingredient lists and any new products during pregnancy.

Does this product contain fragrance?  

Sunny Start Eye Serum is unscented.

RETURNS & SHIPPING
What if I don’t love it?  

We totally understand that skincare is not one-size-fits-all and that everyone’s skin is unique. If you are not satisfied with your Ursa Major products, you may return your product for a full refund or store credit within 30 days of receiving your order.

Do you offer free shipping?  

We happily offer free standard shipping via DHL/USPS for all domestic orders $40+ placed on our website. Orders below $40 will ship via DHL/USPS for a flat $7 fee. 

How do I start a return?  

Super easy! Just head on over to our Returns Portal, where you’ll just need your order number (the one starting with UM) and your email address or zip code to get started.

MADE FOR SKIN AND SPIRIT

The Ursa Major Difference

Powerful, forest-infused formulas

Powerful, forest-infused formulas

Our pristine ingredients are tapped straight from the forest, with proven benefits to deliver maximum efficacy.
Clean, healthy ingredients

Clean, healthy ingredients

No harsh chemicals or hidden junk—just safe, quality ingredients that meet our (and your) sky-high standards.
Sublime experience

Sublime experience

From lightweight textures to subtle (never synthetic) aromas, every product is a treat for your skin—and your senses.
Love It Guarantee

Love It Guarantee

If you don’t love your experience within 30 days of receiving our products, we’ll offer you a full refund or exchange.
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Sunny Start Eye Serum Reviews

4.3
Rated 4.3 out of 5 stars
Based on 159 reviews
159 reviews
  • Barbara L.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    10/6/26
    It Works Eye Serum!

    The puffiness underneath my eyes is definitely much less after using this product as directed. Highly recommend!

  • Amy M. B.
    Verified Buyer
    I recommend this product
    AGE RANGE 40's
    SKIN TYPE Combo
    SKIN CONCERN Uneven Texture
    Rated 4 out of 5 stars
    10/6/26
    Lasts forever!

    A little goes a long way! First sign of a great product, in my book. I literally get away with HALF a pump for BOTH eyes. It also makes my eyes feel more radiant, which I love. My only gripe is that it does not do well under makeup, in my opinion. I tried to apply (several times) concealer to my eyes after letting this product dry (which takes a while, not a huge deal though) and it kinda makes the serum "ball up" under the concealer, which I dont like. To navigate this, I have to apply moisturizer over the serum after the serum has dried. In other words, not a good under-makeup product, or just better for folks who do not wear makeup period.

  • Melissa H.
    Verified Buyer
    I recommend this product
    AGE RANGE 50's+
    SKIN TYPE Combo
    Rated 5 out of 5 stars
    10/5/26
    Surprising Results

    My new favorite eye serum. I love it! My under eyes have never looked better. Brighter, no puffiness or dark circles. This is the holy grail!

  • Robyn D.
    Verified Buyer
    I recommend this product
    AGE RANGE 50's+
    SKIN TYPE Combo
    SKIN CONCERN Fine Lines
    Rated 5 out of 5 stars
    10/2/26
    Best eye serum ever

    It is lightweight and dries quickly so perfect for daytime use. It also de puffs my eye area and I see a lessening of discoloration. I pair it with the Ursa Major Vitamin C serum for my morning skin care routine. Another great Ursa Major product!

  • Kathy P.
    Verified Buyer
    AGE RANGE 50's+
    SKIN TYPE Dry
    SKIN CONCERN Fine Lines
    Rated 3 out of 5 stars
    9/29/26
    New product for me

    Still trying it, can't see much change yet but I am still trying!

    Ursa Major Skincare
    9/29/26

    Thanks so much for giving Sunny Start Eye Serum a try, Kathy! We appreciate you sticking with it and sharing your thoughts. We'd love to hear how you get on with it! 💙