Ursa Major Golden Hour Body Serum with packaging on a white background

Golden Hour Body Serum

FIRM + REJUVENATE

4.6
Rated 4.6 out of 5 stars
4.6 Stars (112 Reviews)

A deeply rejuvenating body treatment packed with skincare-worthy actives to firm, smooth, and support a youthful glow.

150 ML| 5 FL OZ

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Free shipping over $40

Free shipping over $40

Free & easy returns

Free & easy returns

Love It Guarantee

Love It Guarantee

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Golden Hour Body Serum
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Whole-Body Bliss Bundle

4.6
Rated 4.6 out of 5 stars
4.6 Stars (256 Reviews)

After 15 years in the beauty world, I was fed up. Toxic ingredients, false promises, and over-priced products. So we moved to Vermont and started Ursa Major: skincare that uses clean, forest-infused ingredients for real results, without all the BS of traditional beauty.

Emily• Ursa Major Co-Founder
Emily

Youthful and firm

Proven to improve skin firmness in as little as one week, leaving it with a noticeably smoother, more elastic feel.

Combats dullness

Potent brightening botanicals help revive lackluster skin to restore a healthy-looking glow from head to toe.

Evens tone & texture

Helps target dark spots while soothing with antioxidant-rich actives for skin that looks smooth and even-toned.

Deeply moisturizing

This omega-rich formula melts into skin, leaving it feeling soft, supple, and looking visibly replenished.

Deeply hydrating
Deeply hydrating
Helps skin look firmer
Helps skin look firmer
Potent formula
Potent formula
Clean ingredients
Clean ingredients
Certified Plastic Negative
Certified Plastic Negative
Vegan & cruelty-free
Vegan & cruelty-free
Blue bottle of Body Serum surrounded by flowers and herbs on a white background

Pure, Powerful, Refreshing

No sulfates. No parabens. No synthetic fragrances. Just a delightfully effective assortment of clean, forest-infused ingredients, formulated for maximum efficacy and a sublime experience.

  • Meadowsweet Extract

    Helps skin look firmer and more toned

  • Bee Balm Leaf

    Brightens skin and evens the appearance of dark spots

  • Organic Sea Buckthorn

    Contains omega fatty acids that replenish dry, depleted skin

  • Daisy Extract

    Evens skin tone, helping reduce the appearance of dark spots

  • Yarrow Extract

    Rich in antioxidants to help soothe skin

Full Ingredients

IN A CONSUMER PERCEPTION TEST
96%agree skin feels smoother in one week*
94%agree skin feels moisturized all day*
89%agree skin feels more youthful in one week*

*In a blind study on 29 men and women (ages 35-64), participants reported the following results after 1 week of once-daily use.

Yellow swipe of Body Serum on a white background

Apply generously to damp or dry skin, massaging until fully absorbed. Use AM or PM for smooth, even-toned skin.

Pink rose, sandalwood sticks, and white flowers on a light background

A soft, herbaceous blend with hints of sweet Neroli, sour Rose and spicy Sandalwood.

Carton + Carton Liner: Recycle in your curbside bin.

Glass Bottle: Rinse and recycle in your curbside bin.

Pump: Rinse and drop off at your nearest specialty recycler—we recommend a Pact collection bin.

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“WOW. This is the most amazing serum I’ve ever used. It makes my skin so soft and my skin texture is smoothing out and becoming even.”

Lisa

“...goes on smoothly and I’ve noticed an uptick in firmness on my legs. I’m a huge fan!!!”

Tracy

“After using this just a couple of days my dry, dull skin started to look and feel healthy and hydrated!”

Rebecca G.

“...this stuff really improves the texture and appearance of my skin, from the first application! It goes on so smoothly with a very pleasant scent.”

Phyllis M.

“...I’m genuinely impressed. My skin has never felt this smooth and supple…”

Ranah

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“Target dark spots and dehydration all in one delicious-to-use formula…”

“[A] treatment-focused step for firming [skin]…”

    FAQs

    How does this differ from other Golden Hour Body products?  

    Our Golden Hour Body Serum is a targeted body treatment powered by skincare-worthy active ingredients to help support smoother, firmer-looking skin.

    In comparison, our Golden Hour Body Butter is a cushiony, moisture-locking cream that absorbs quickly for a non-greasy feel, while our Golden Hour Dry Oil is a fast-absorbing, dry-finish oil that provides lightweight nourishment for skin and hair without feeling oily.

    How and when do I use this product?  

    Apply generously to damp or dry skin, massaging until fully absorbed. For best results, use daily (AM or PM) to support smooth, even-toned skin.

    Is this meant to be layered or used on its own?  

    Golden Hour Body Serum works beautifully solo but also layers seamlessly, so it’s totally up to you! Pair it with our Golden Hour Dry Oil for an extra boost of radiance, or with our Golden Hour Body Butter to help lock in moisture longer.

    Can I use this on my face?  

    Golden Hour Body Serum was specifically formulated for the skin on your body, so it is intentionally more rich, substantial, and deeply moisturizing.

    If you’re looking for a facial serum with firming benefits, we recommend checking out our Mountain Glow Serum instead.

    Can I use this after shaving or waxing?  

    Yes! You can absolutely use Golden Hour Body Serum after shaving or waxing, but we suggest applying it after any redness or sensitivity has subsided—ususally a few minutes post-shave or wax. If you know your skin happens to be more sensitive, we recommend patch testing first.

    Is this safe for sensitive skin?  

    While not clinically tested on sensitive skin, we have designed our products to work for a variety of skin types and have heard awesome feedback from folks with more sensitive or reactive skin. Of course, if your skin happens to be extra-sensitive, we recommend that you try patch testing before fully applying for extra precaution.

    Is this product pregnancy-safe?  

    Golden Hour Body Serum does not contain any ingredients that are commonly avoided during pregnancy, like vitamin A or high doses (+2%) of salicylic acid. That said, we always recommend checking in with your healthcare provider about ingredient lists and any new products during pregnancy.

    Does this contain fragrance?  

    Golden Hour Body Serum has a mild, herbaceous aroma of sweet Neroli, sour Rose, and Sandalwood that comes entirely from real plant extracts—never synthetic fragrances.

    RETURNS & SHIPPING
    What if I don’t love it?  

    We totally understand that skincare is not one-size-fits-all and that everyone’s skin is unique. If you are not satisfied with your Ursa Major products, you may return your product for a full refund or store credit within 30 days of receiving your order.

    Do you offer free shipping?  

    We happily offer free standard shipping via DHL/USPS for all domestic orders $40+ placed on our website. Orders below $40 will ship via DHL/USPS for a flat $7 fee. 

    How do I start a return?  

    Super easy! Just head on over to our Returns Portal, where you’ll just need your order number (the one starting with UM) and your email address or zip code to get started.
    MADE FOR SKIN AND SPIRIT

    The Ursa Major Difference

    Powerful, forest-infused formulas

    Powerful, forest-infused formulas

    Our pristine ingredients are tapped straight from the forest, with proven benefits to deliver maximum efficacy.
    Clean, healthy ingredients

    Clean, healthy ingredients

    No harsh chemicals or hidden junk—just safe, quality ingredients that meet our (and your) sky-high standards.
    Sublime experience

    Sublime experience

    From lightweight textures to subtle (never synthetic) aromas, every product is a treat for your skin—and your senses.
    Love It Guarantee

    Love It Guarantee

    If you don’t love your experience within 30 days of receiving our products, we’ll offer you a full refund or exchange.
    Build your own routineSkincare built for you

    Build your own routine

    Bundle your favorite products and save up to 20%.

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    Golden Hour Body Serum Reviews

    4.6
    Rated 4.6 out of 5 stars
    Based on 112 reviews
    Write a Review (Opens in a new tab)
    112 reviews
    • Felecia O.
      Verified Buyer
      I recommend this product
      Rated 5 out of 5 stars
      10/4/26
      Loved the sample…so

      I had to buy the bottle!

      Was this helpful?
    • Gabria A. C.
      Verified Buyer
      I recommend this product
      Rated 5 out of 5 stars
      9/29/26
      Helpful For Menopausal Skin

      I was looking for something that would help my skin with the menopausal transition as it was looking dry and crepey. I pair this with their Botanic Buzz body lotion and it has been very helpful in the overall hydration of my skin.

      Was this helpful?
    • Leigh G.
      Verified Buyer
      I recommend this product
      Rated 5 out of 5 stars
      9/27/26
      All over Glow!

      I love glow! Moisturizes my skin like a Dewey kiss!

      Was this helpful?
    • Rebecca U.
      Verified Buyer
      I recommend this product
      Rated 5 out of 5 stars
      9/19/26
      Smooth&silky

      My skin feels soft ;the serum soaks in quickly;makes me feel good to get rid of that dryness

      Was this helpful?
    • JoAnn K.
      Verified Buyer
      I recommend this product
      Rated 5 out of 5 stars
      9/14/26
      Golden Hour Body Serum

      I love the way it feels on my skin and that it absorb fast. It doesn’t stay oily. And the smell is so soothing. I highly recommend it.

      Was this helpful?
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